14.9 C
London
Thursday, July 29, 2021

Would you eat a “McPlant” burger?

McDonald’s has announced its new meat free “McPlant” line for 2021.

The fast food giant will be introducing plant based burgers, chicken substitutes and breakfast sandwiches.

Barclays Bank has suggested that the meat free market may be worth as much as £106bn by 2029.

McDonald’s had already trialled a plant-based burger in Canada with Beyond Meat – a well known producer of plant based meat.

“Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” the company said.

However, Beyond Meat suffered a drop in shares following its partnership with McDonalds as consumers were not satisfied on the supply source for the fast food chains meat alternative.

The move towards a plant based line has been driven by changing public attitudes around health, the environment and animal welfare.

“We are excited about the opportunity because we believe we have a proven, delicious-tasting product,” said Ian Borden, head of McDonald’s international operations.

McDonald’s is quite late to the meat-free scene though trailing Burger King, White Castle and Dunkin’ Brands Group.

McDonalds still sees 70% of it’s sales from flagship products such as the “Big Mac”, “McNuggets” and french fries.

McDonald’s declined to specify which supplier it would use for it’s McPlant line whilst Beyond Meat insisted it was still involved in the project.

The consumer base for Plant-based products are largely vegan or vegetarian so transparency on who the supplier is will likely be needed for the sake of both companies, if this line is to succeed.

Source:

https://www.bbc.co.uk/news/business-54883140

Latest news

Join Efficient Homes Renewable Revolution

Efficient Homes are one of the leading renewable energy companies in the UK, and they are on a planet-saving mission. For the...

British Entrepreneurs Launch ‘Online Shop’

Meet Terry McGinnis and Joe Todd two British entrepreneurs who are founders of one of UK's most popular online outlets, Cozy.

Pound down amidst no-deal fears for Brexit

The pound fell against the dollar on Friday after Prime Minister Boris Johnson said a no-deal Brexit looked "very, very likely".

UK caught in Boeing Dispute

The UK has "no authority" to impose tariffs as part of an aircraft subsidies row after leaving the EU, the US has...

Related news

Join Efficient Homes Renewable Revolution

Efficient Homes are one of the leading renewable energy companies in the UK, and they are on a planet-saving mission. For the...

British Entrepreneurs Launch ‘Online Shop’

Meet Terry McGinnis and Joe Todd two British entrepreneurs who are founders of one of UK's most popular online outlets, Cozy.

Pound down amidst no-deal fears for Brexit

The pound fell against the dollar on Friday after Prime Minister Boris Johnson said a no-deal Brexit looked "very, very likely".

UK caught in Boeing Dispute

The UK has "no authority" to impose tariffs as part of an aircraft subsidies row after leaving the EU, the US has...