As we race into yet another lockdown perhaps it comes as little surprise that people are wearing casual clothes such as pajamas more often.
Why spend money on a suit when your boss will probably only ever see your face on a dodgy Teams call?
What is the point in changing out of your PJs if you are arent leaving the house?
If you want to work productively, you might as well be comfortable, but if you are going to wear PJs you might as well look good doing it.
For our lockdown lifestyle a suit just doesn’t suit…
Therefore its no surprise that companies such as Primark have seen a shift in in consumer preferences:
Suits are out, Pajamas are in!
Primark’s parent company, Associated British Foods, said sales of nightwear, leisure and children’s clothing have increased compared to sales before Covid whilst demand for formal wear such as suits, has fallen.
AB Foods has aid that so far Covid-19 has cost Primark £2bn in lost sales and £650m in profit.
Primark does not sell Clothes online and does not have plans to create a click and collect service during the coming lockdown. A spokesperson for Primark said: “Although we will look at alternative business models from time to time, there are no immediate plans to trade online.”